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The University of Canterbury team said child’s play was becoming brutal, with a higher proportion of weapons appearing among Lego’s building blocks and war-like scenarios featuring in its themed kit sets.

“The Lego company’s products are not as innocent as they used to be,” lead researcher Christoph Bartneck said.

“The violence in Lego products seems to have gone beyond just enriching game play.”

An analysis found that weapons had steadily become more commonplace and were now included in 30% of Lego kits.

Se isto é assim nos Legos, imagine-se nos outros jogos que já eram, por si mesmos, de cariz violento. E ainda há quem se admire que a violência nas escolas tenha aumentado, apesar de se educar os miúdos, desde pequenos, a banalizar a violência. E para quê? Para uma empresa aumentar os lucros...